Services
“HopTech’s innovative, results-driven approach showed our team the enormous business value we could extract from intelligent data.” Senior Manager - Saint Gobain
The Big Picture - Your Business From Every Angle
Highly successful retailing requires an in-depth knowledge of all aspects of operations so that executive teams can make informed strategic decisions. Through the creation of efficiency and generation of insight, a framework for succinct action steps can be maintained through a database that is accessible at every level of the organization
We conduct a targeted analysis of multiple facets of the inner workings of your business enterprise in order to create a big picture that illustrates the interrelationships and their effect on desired outcomes.
Marketing
Customer Retention
Using analytics we can understand consumer behaviour and forecast the effect on churn rates. Tools can be set up to create alerts when certain products or services reach a threshold of returns for early prevention of further losses. Data leverage from previous client purchases is used to predict what the consumer may want to buy next and drive customer retention.
Marketing
There is a vast array of platforms to promote goods, from floor displays, shop windows, billboards and media campaigns to the endless possibilities in the virtual world. To target effectively, it is essential to understand customer response to marketing efforts. Our analytics software brings everything together in a comprehensive format to guide budget allocation, channel selection (email, text, call, social media sites) and timing.
Customer Experience
Crafting a seamless customer experience requires clear insight into what they want and the obstacles they face when engaging with your business both in person and online. By tracking the consumer journey through omnichannel we provide a single view of customers and develop strategies to help ensure that they have a positive experience with your company.
Sales
E-Commerce
Visibility over all aspects of e-commerce from site traffic to fulfilled sales is integral to e-success. By furnishing insight into the sales funnel, customer origin and behavior, cart abandonment and conversion rates, we can optimize your upselling and cross-selling as well as help you build the best strategies for your online platforms.
Sales
Our data-driven sales history directs decision-making for national, regional and store target allocations, performance evaluations and Sales Assistant incentives. By considering different variables to forecast customer demand – sales history, CPI, social media, inflation, politics, weather, time of year and locale – we help optimize your in-store staffing and resource allocation.
Financial Control
The broad range of data sets within Retail Finance departments are critical for measuring performances of sales, operational costs, profit margins, stock and promotions. Reporting on this data can take a significant amount of time especially when it is not all located in the same place. We streamline your financial data to help you manage finances, more swiftly complete your monthly closings and increase your bottom line.
Operations
Supply Chain
We provide a view of the entire supply chain process from logistics, warehousing, to packaging, stock in transit and beyond. Comprehensive tracking and measurement of these interconnected points facilitate; the negotiation of best freight terms and agreements, inventory forecasts, improvement of stock turnover, best warehouse operations and optimization of transport route networks.
Category Management
Category managers need to understand the performance of their operational margins, baskets and sell-through rates. For both ECommerce sites and brick and mortar locations it is vital to understand what is and is not selling. We provide data analysis down to the SKU, geography and channel. The effect of pricing and promotions provides direction for what to buy, where and when to place it and at what price.
Retail Operations
Utilizing regional demographics, traffic and store/e-comm catchment our objective is to deliver operational insights that will assist in decision-making from the top down to storefront leadership. We bring into focus what is needed and where by providing targeted insight on location relevance, customer-centric store assortment, store layout and product placement.
Support
User Support
Once systems are active we provide training for your users on how to fully leverage your new system for success. For troubleshooting and user questions there is a hotline and ticketing system, to ensure queries are met on time with the best quality service.
Maintenance
The marketplace is constantly evolving. Functionalities may need changes and adaptations over time. We set up processes and tools to support your applications. We can also fully take in charge all activities related to the maintenance of your products and services already in place.
Production Monitoring
Once the solution goes live, it needs to be monitored proactively to secure the quality of service. Whether you need partial or 24X7 monitoring, we support all production activities. We monitor all aspects of your applications: performance, server status, data quality and availability, report generation and distribution, and communication with users.
